Big Data and Advanced Analytics: Keys to Precise Segmentation and Informed Decision-Making In today’s data-driven world, businesses are leveraging technologies like Big Data and Advanced Analytics to optimize their strategies and remain competitive. These tools not only enable precise audience segmentation but also help identify patterns in large datasets, turning challenges into opportunities. The phrase […]
Nearshoring Opportunities in Mexico Amid U.S.-China Trade Tensions In recent years, the economic and political tensions between the United States and China have created ripple effects globally, particularly for neighboring countries like Mexico. These tensions have intensified due to issues such as illegal immigration and Mexico’s trade relationship with China, particularly in key industries like
Key drivers of sales performance in the era of the Internet and e-commerce The emergence of the Internet and e-commerce has profoundly transformed sales activities in companies over the past 20 years. This change has affected both large corporations and small and medium-sized enterprises (SMEs), forcing them to adapt to a constantly evolving digital environment.