Hector Flores

Doing business online in Mexico

Doing Business Online in Mexico

Doing Business Online: The Safe and Profitable Alternative for Companies in Mexico In a country where security challenges and economic pressures continue to rise, doing business online has become more than a modern trend — it’s a real path to survival, growth, and independence for thousands of Mexican entrepreneurs. At a time when many business […]

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Big Data and Personalization

Big Data and Personalization

Big Data and Personalization: The Future of Customer Experience The future of customer experience is being reshaped by two powerful forces: Big Data and personalization. In a world where users demand relevance, speed, and emotional connection, companies that harness these technologies are transforming how they understand and serve their audiences. From streaming platforms like Netflix

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Marketing365 digital marketing agency

Business Intelligence for SMEs

Business Intelligence for SMEs: Data-Driven Decisions Business Intelligence for SMEs is no longer a luxury reserved for large corporations. Today, thanks to accessible tools and advancing technology, small and medium-sized enterprises can leverage their data to make smarter decisions, anticipate market trends, and optimize resources. In an increasingly competitive environment, implementing Business Intelligence for SMEs

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Mexico and the United States Against Organized Crime

Mexico and the United States Against Organized Crime

Mexico and the United States Against Organized Crime: Collaboration or Imminent Crisis? The tense situation between Mexico and the United States against organized crime has generated a series of political, economic, and social threats that could have devastating consequences for both nations. Since Donald Trump took office as U.S. president, his administration has pressured Mexico with threats

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Augmented reality and virtual reality

Augmented Reality and Virtual Reality: Their Advantages

Augmented Reality and Virtual Reality: History, Applications, and Future of Immersive Technologies Augmented reality and virtual reality (AR & VR) have revolutionized how businesses interact with customers, offer immersive experiences, and optimize processes. These technologies, although often confused, have different applications and objectives, yet both are transforming industries such as commerce, healthcare, education, and entertainment.

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New Technologies in Marketing

New Technologies in Marketing and Their Opportunities

New Technologies in Marketing: Global Impact and Country-Specific Opportunities Today, the adoption of new technologies in marketing has profoundly transformed the way companies engage with their customers, increasing efficiency and delivering a significant competitive edge. Innovative tools like artificial intelligence (AI) are redefining global marketing strategies. Technologies such as advanced message personalization, predictive analytics, and

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