Marketing - Marketing365

New Technologies in Marketing and Their Opportunities

New Technologies in Marketing: Global Impact and Country-Specific Opportunities Today, the adoption of new technologies in marketing has profoundly transformed the way companies engage with their customers, increasing efficiency and delivering a significant competitive edge. Innovative tools like artificial intelligence (AI) are redefining global marketing strategies. Technologies such as advanced message personalization, predictive analytics, and […]

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Traditional vs. Digital Advertising Media

Marketing

Traditional vs. Digital Advertising Media: Where is the Future of Advertising Investment? In the dynamic world of advertising, companies face the challenge of choosing between traditional and digital advertising media to maximize their return on investment (ROI). Over the past two decades, the landscape has changed significantly, with a shift to digital platforms transforming both

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Key Drivers of Sales Performance

Marketing

Key drivers of sales performance in the era of the Internet and e-commerce The emergence of the Internet and e-commerce has profoundly transformed sales activities in companies over the past 20 years. This change has affected both large corporations and small and medium-sized enterprises (SMEs), forcing them to adapt to a constantly evolving digital environment.

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